Privacy Policy

Effective Date: January 1, 2025 | Last Updated: March 5, 2026 | Entity: Redefine Wellness & Treatment, LLC

This Privacy Policy describes how Redefine Wellness & Treatment, LLC — operating under the names Redefine Wellness & Treatment, Redefine Wellness and Treatment, and Redefine Wellness (collectively referred to as “Redefine,” “we,” “us,” or “our”) — collects, uses, shares, and protects information from individuals who visit our website at www.redefinewellnessandtreatment.com, contact us by phone or text, submit forms, or otherwise interact with our services.

By using our website or communicating with us, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.

This Privacy Policy governs general business and marketing communications. It does not replace or supersede our Notice of Privacy Practices, which governs the use and disclosure of Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA). Our Notice of Privacy Practices is provided separately to patients upon intake.

1. Who We Are

Redefine Wellness & Treatment is a Joint Commission-accredited mental health treatment center located in Scottsdale, Arizona. We provide partial hospitalization programs (PHP), intensive outpatient programs (IOP), private retreats, and individual wellness services to adults seeking mental health treatment.

Business Names Covered by This Policy:

Redefine Wellness & Treatment
Redefine Wellness and Treatment
Redefine Wellness & Treatment, LLC
Redefine Wellness
Redefine Wellness LLC
Redefine Wellness Scottsdale, LLC
Redefine Treatment

Mailing Address:
Redefine Wellness & Treatment
Scottsdale, Arizona
[email protected]

2. Information We Collect

2.1 Information You Provide Directly

We may collect the following categories of information when you submit forms, contact us by phone, email, or text, or otherwise communicate with us:

Name and contact information (phone number, email address, mailing address)
Information about the nature of your inquiry or treatment interest
Insurance information (for benefits verification purposes)
Date of birth (for admissions purposes)
Emergency contact information
Any other information you voluntarily provide in messages or forms

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

IP address and approximate geographic location
Browser type and version
Pages visited, time on page, and referral source
Device type and operating system
Cookies and similar tracking technologies (see Section 7)

2.3 Information Collected via Phone and Text Messaging

When you contact us by phone or opt in to receive text messages from us, we may collect:

Your mobile phone number
The content of messages exchanged
Opt-in and opt-out records and timestamps
Call recordings (where permitted by law and with appropriate notice)

📱 SMS / Text Messaging — Important Notice: No mobile information (including your phone number or opt-in status) will be shared with third parties or affiliates for marketing or promotional purposes. Opt-in data and consent obtained for text messaging will not be sold, rented, or shared with any third party for marketing purposes. Information sharing to subcontractors in support and operational roles may occur; however, these entities are prohibited from using your data for any purpose other than delivering the services requested.

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to inquiries and schedule consultations or assessments
To verify insurance benefits and coordinate admissions
To communicate with you about your inquiry, including via phone and text message (where you have opted in)
To operate, maintain, and improve our website
To comply with legal and regulatory obligations
To protect the safety and security of our staff and facility
To conduct internal quality assurance and staff training (call recordings)
To send follow-up communications related to treatment inquiries, where consent has been obtained

We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects without your consent.

4. Text Messaging (SMS) Program

4.1 Program Description

Redefine Wellness & Treatment operates an SMS messaging program used to communicate with prospective and current clients regarding treatment inquiries, appointment reminders, admissions coordination, and general program information. Messages are sent through our communications platform, CallTrackingMetrics.

4.2 How You Opt In

By providing your mobile phone number and checking the consent box on our contact form, inquiry form, or admissions intake form — or by texting us directly — you expressly consent to receive text messages from Redefine Wellness & Treatment at the mobile number provided. Consent is not a condition of treatment or of receiving any service.

4.3 Message Frequency

Message frequency varies. You may receive messages related to your inquiry, admissions process, or appointment scheduling. Typical frequency is 1–5 messages per month, though this may vary based on your active inquiry or treatment status.

4.4 Message and Data Rates

Message and data rates may apply. You are responsible for any fees charged by your mobile carrier for sending or receiving text messages.

4.5 How to Opt Out

You may opt out of text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and no further texts will be sent, except as required by law. To re-subscribe, text START.

4.6 Help

For assistance with our text messaging program, reply HELP to any message or contact us at [email protected].

4.7 Supported Carriers

Our messaging program is available on most major U.S. carriers including but not limited to AT&T, T-Mobile, Verizon, Sprint, Boost Mobile, U.S. Cellular, and MetroPCS. Carrier availability is not guaranteed for all service areas.

4.8 No Third-Party Sharing of SMS Data

We do not sell, rent, or share your mobile phone number or SMS opt-in data with any third party for their own marketing or promotional purposes. Aggregated, non-identifiable analytics data may be used internally to improve our communications program.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

Service Providers: We share information with vendors and technology partners who assist us in operating our website, communications systems, and admissions processes (e.g., CallTrackingMetrics, CRM platforms, email service providers). These parties are contractually required to protect your information and may only use it to provide services on our behalf.
Legal Requirements: We may disclose information if required to do so by law, court order, or government authority, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred. We will notify you via email or prominent website notice before your information is transferred and becomes subject to a different privacy policy.
With Your Consent: We may share information for any other purpose with your prior written consent.

We do not share personal information — including phone numbers or SMS opt-in data — with third parties for marketing or promotional purposes.

6. HIPAA and Protected Health Information

If you become a patient at Redefine Wellness & Treatment, your clinical and treatment information is Protected Health Information (PHI) and is governed by HIPAA and our separate Notice of Privacy Practices, which you will receive during the intake process. This Privacy Policy applies to pre-treatment inquiries and general website use, not to PHI generated during the course of treatment.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies, including those used by Google Analytics and advertising platforms, to understand how visitors interact with our site and to deliver relevant content. You may disable cookies through your browser settings; however, some website features may not function properly if cookies are disabled.

We use remarketing technologies (such as Google Ads and Meta Pixel) to display advertisements to users who have previously visited our website. These platforms operate under their own privacy policies. To opt out of interest-based advertising, visit optout.aboutads.info or optout.networkadvertising.org.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, and destruction. However, no data transmission or storage system is completely secure. If you have reason to believe your interaction with us is no longer secure, please notify us immediately at [email protected].

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, resolve disputes, and enforce our agreements. Inquiry and communications data is generally retained for a minimum of three years. Text messaging opt-in and opt-out records are retained for a minimum of four years in compliance with TCPA record-keeping guidelines.

10. Your Rights and Choices

Depending on your state of residence, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request that we correct inaccurate or incomplete information
Deletion: Request that we delete your personal information, subject to certain exceptions
Opt-Out of Text Messages: Reply STOP at any time to opt out of SMS communications
Opt-Out of Marketing Emails: Click the unsubscribe link in any marketing email

To exercise any of these rights, contact us at [email protected]. We will respond within a reasonable timeframe and no later than 45 days.

11. Children’s Privacy

Our services are intended for adults 18 years of age and older. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we have inadvertently collected such information, please contact us immediately.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies. This Privacy Policy applies solely to information collected by Redefine Wellness & Treatment.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this page periodically. For material changes, we will provide additional notice such as a prominent website notification or email to known contacts where appropriate.